Five years of online sales, doubled in under nine months.
Purple Cushhh's founder had written ecommerce off. We rebuilt the brand on Shopify, took our fee as a share of sales instead of an invoice, and let the numbers make the argument.
“Thank you very much Wynand and Charlene, from the NexCommerce team, for the drastic turnaround in our online sales. Exceeded my expectations in all areas. NexCommerce is next level, thank you.”
Before & After
Same brand. Same products. A new sales engine.
Nothing about the supplements changed. What changed is how the brand shows up online and how easy it is to buy. Drag the slider to compare.
Before · WooCommerce
After · Shopify
Before: reconstructed from the December 2025 site backup. After: purplecushhh.co.za.
The Challenge
A good brand, a site that held it back.
We didn't find Purple Cushhh through a pitch. We were customers first: someone recommended the brand, we tried the products, believed in them, and got to know founder Louis Rossouw and his co-founder Luanne Rossouw along the way.
The website didn't match the products. The WooCommerce store had been running for about five years, and in a typical month it brought in only a few hundred rand. It looked dated and was hard to shop on.
Understandably, Louis had concluded that ecommerce simply didn't work for his business. We thought the store was the problem, not the channel.
Where things stood
- Five years online, barely registering: a few hundred rand in sales in a typical month
- Dated, hard-to-use store that didn't reflect the quality of the products
- Hidden technical debt: custom code had been placed where it was never loaded
- A founder who'd lost faith in online sales altogether
What We Did
Rebrand, rebuild, and stay in the corner.
A fresh start on Shopify, built to sell rather than just exist.
Fresh branding
A new visual identity so the store looks as trustworthy as the products are.
Shopify rebuild
Moved off WooCommerce to a clean, conversion-focused Shopify store that's easy to shop on any device.
A second, international store
A separate Shopify store for customers outside South Africa, so the brand can sell into more than one market.
Payments that fit SA shoppers
Card, Apple Pay and Google Pay at launch, with Payflex buy-now-pay-later added in 2026.
Speed and clean-up
Performance work bringing the stores to 98 on desktop PageSpeed, plus clearing out legacy code that never did anything.
Ongoing growth
We keep improving the stores month after month, because our income depends on theirs.
The Results
From “ecommerce doesn't work” to proof that it does.
The South African store launched on 8 January 2026. By September it had brought in about twice what the old site made in five years.
Total online sales
Old WooCommerce site vs. new Shopify store
Average monthly online sales
What the store earns in a typical month
Shopify figures are total sales from the South African store's Shopify analytics, 8 January to 24 September 2026; the international store is not included. The comparison is against the previous WooCommerce store's lifetime sales. Figures are shared with Purple Cushhh's permission, and the underlying numbers can be verified on request.
Timeline
How it came together.
The conversation
We sat down with Louis to map out a new direction for Purple Cushhh online.
Launch
The rebranded South African Shopify store went live.
International store
A second store opened Purple Cushhh up to customers outside South Africa.
Five years, matched
Less than six months after launch, the new store passed everything the old site had sold in five years.
Five years, doubled
The new store passed twice the old site's lifetime sales, and Payflex went live at checkout.
The Partnership
We only win when you do.
Instead of a build invoice, Purple Cushhh pays us a share of online sales. It's the clearest way we know to show we back our work: if the store doesn't sell, we don't earn.
It isn't the right fit for every brand, but for the right product, it removes the upfront risk.
We built this sales engine and still manage it with Louis today. It is an ongoing partnership, not a handover.
Wynand & CharleneFounders of NexCommerce
At that time I was satisfied with what I thought was a fairly good website, but you came to change my perspective on building, maintaining, and managing everything behind the scenes of an Ecommerce site and the presence of a company on the internet.
NexCommerce truly exceeded all my expectations and in the process a friendship was born as an additional bonus.
Think ecommerce doesn't work for you?
So did Louis. Let's look at your store together and tell you honestly what's holding it back.